Thousands of adult smokers around the world choose to switch to IQOS every day.
Since 2008, PMI invested more than USD >14 billion in research, product development and business development, production capacity, scientific substantiation and studies on the understanding of adult smokers.
IQOS was launched in Romania in October 2015. Currently, it is the leader of the heated tobacco products category.*
*According to the Nielsen RMS report, March 2025.
