Applying rigorous standards to the science supporting our smoke-free products is vital to ensure they are a better choice for adult smokers than continued smoking.

Harm reduction is nothing new—but assessment is vital to understand the impact when applied to tobacco.

Also known as heat-not-burn products, these alternatives to smoking heat tobacco below the level of burning to release nicotine and flavors.

Snus, snuff, and nicotine pouches are all placed in the mouth to release nicotine and flavors. Find out more about them here.

Find out answers to key questions about clinical and real-world evidence studies on our smoke-free products.

The team led by PMI's Chief Medical Officer assesses the harm reduction potential of our better alternatives to smoking in controlled clinical studies and in the real world.

Quitting tobacco and nicotine products completely will always be the best option for smokers—but for those adults who would otherwise continue smoking, better alternatives exist.

Many adult smokers are looking to replace cigarettes. Better alternatives to smoking include products that deliver nicotine by heating tobacco or an e-liquid, as well as nicotine pouches and snus.

A cigarette burns tobacco, our heated tobacco product heats it. This fundamental difference results in significantly reduced levels of harmful and potentially harmful constituents found in the aerosol it produces.

Looking back at the progress we’ve made as the company transforms for good and accelerates toward a smoke-free future.

Nicotine is addictive and not risk-free but is not the primary cause of smoking-related disease.

PMI rigorously assesses its smoke-free products to evaluate their harm-reduction potential compared with continued cigarette smoking.

The best choice for any smoker is to quit nicotine and tobacco altogether. But better alternatives exist for adult smokers who would otherwise continue smoking cigarettes. This is tobacco harm reduction.

The best choice for any smoker is to quit products containing nicotine and tobacco altogether. Smoke-free products are for adult smokers who would otherwise continue to smoke.

Information about the U.S. Food and Drug Administration’s (FDA’s) assessment of PMI's extensive scientific evidence package, and its July 7, 2020, decision to authorize IQOS as a modified risk tobacco product with reduced exposure information.

Studies have shown PMI's Tobacco Heating System reduces average levels of harmful and potentially harmful constituents compared to cigarette smoke.

Also known as e-cigarettes and e-vapor products, vapes heat a liquid to produce an aerosol that is then inhaled. Find out more about them here.

PMI’s mission to deliver a smoke-free future through innovation has been recognized with a Business Intelligence Group award

Heated tobacco products and e-cigarettes (vapes) both deliver nicotine without burning tobacco.

In a 2019 report, the WHO makes some statements that PMI does not agree with. We are separating the facts from the fiction.